Nick Baxter

Nick brings strong commercial and organisational leadershipexperience to AI Expert, built through more than a decade of working directlywith founders, boards and C-suite leaders on critical business challenges.

As founder of Baxter Williams, Nick has partnered withleadership teams across multiple sectors, advising on growth, structure,capability and performance. His background in executive recruitment has givenhim a deep, end-to-end understanding of how organisations operate acrossfinance, operations, sales, marketing, people, technology and leadership.

A former professional rugby player, Nick has a strongunderstanding of team dynamics, accountability and performance environments,and what it takes to build high-performing cultures. This experience underpinshis ability to help organisations engage, empower and align their people duringperiods of change.

Nick specialises in supporting senior leaders throughtransformation, particularly where new technology, operating models orstrategic shifts introduce risk as well as opportunity. He is highlyexperienced in engaging with C-suite stakeholders, challenging assumptions,clarifying priorities and aligning organisations around practical, commerciallygrounded solutions.

At AI Expert, Nick works closely with senior leaders toensure AI initiatives are grounded in commercial reality, focused on the rightpriorities and deliver measurable, sustainable outcomes.

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