Personalised Marketing Automation in Retail
The Problem
A fast-growing e‑commerce retailer was struggling to personalise its marketing. Campaigns were generic, click‑through rates were falling and repeat purchases were stagnant. The team knew AI-powered personalisation could help but lacked the in-house expertise to set it up or interpret the data required.
The leadership feared wasting money on the wrong tools and disrupting their already stretched marketing team. They needed a clear plan, and quick wins.
The Solution
Our AI Readiness Assessment identified existing customer data that could be leveraged immediately, including purchase history and browsing behaviour. We held an AI Workshop to prioritise personalisation opportunities and map them against revenue goals.
We then built an AI Roadmap introducing segmentation and recommendation engines into their email marketing platform. AI Training sessions focused on helping the marketing team create dynamic campaigns without relying on developers.
The Success
Email conversion rates increased by more than 40% and average order value rose by 17% within two months. Campaign build times dropped from days to minutes, freeing the team to focus on strategy and creative testing.
The success of this pilot project gave leadership the confidence to expand AI into other areas, including inventory planning and customer support, all grounded in the same phased, low-risk approach.
