Christian Collison

Christian Collison has spent over two decades at the frontline of digital transformation, building, scaling and advising businesses on how to turn technology into revenue. From selling his first website at 14 to leading comms and digital at global sports brands, governing bodies and charities before founding Nifty Communications, his career has been defined by one thing: a need to set the bar in digital.

After years of helping clients navigate marketing, automation and operational challenges with Nifty, Christian spotted a new problem. SMEs were drowning in AI noise and thousands of new tools, bold claims and no clear route to value. AI Expert was built to fix that.

Christian brings a rare mix of board‑level commercial experience and hands‑on digital expertise. He’s worked with start‑ups, SMEs and multinationals, guiding leadership teams through technology adoption that sticks. Today, he leads AI Expert’s mission to give businesses clarity, confidence and practical results in the fast‑moving world of AI.

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